Update: September 13, 2021
In this update:
Upcoming Events from Landscape Ontario
Town Hall: What do consumers value most when purchasing nursery plants?
Upcoming Events at Landscape Ontario
The Landscape Ontario Congress is back to its original in-person format this year. But first there are several virtual opportunities to learn and network with other industry professionals.
All year Landscape Ontario Congress Connect, Virtual
Sept. 16 Snowposium, Virtual
Oct. 19 Garden Centres Canada Speaker Series, Virtual.
Jan. 11 - 13, 2022 Landscape Ontario Congress, Toronto, Ont.
Town Hall: What do consumers value most when purchasing nursery plants?
November 9, 2021 | 5:00 p.m.
Vineland Research and Innovation Centre and the Marketing & Consumer Studies department at the University of Guelph have partnered to better understand the factors consumers consider and value when purchasing nursery plants. Results from consumer interviews completed through in-store intercept interviews and an online survey of North American consumers in 2020 and 2021 will be highlighted. Since nursery centres have increased their online presence due to pandemic restrictions, we will provide recommendations on how best to position products for both in-store and online success.